Wide mouth closures
as used to store jam, pickles or sauces
are reliable, cost effective and have
worked and worked well for many years.
However, the nature of society is changing
and changing rapidly, with a massive
increase in the proportion of society
over 50 in countries such as Japan,
the UK and USA. Further the nature of
society is changing with many elderly
people living alone or an increased
desire amongst both the elderly and
for people with disabilities to lead
as independent a life as possible. Living
longer and living independently raises
a whole host of issues not least a reduction
in dexterity and strength. In turn,
this loss of strength can cause significant
problems in accessibility of food. It
is estimated that 10% of the over 65
population living in the community in
the UK (as opposed to care homes etc)
suffer from malnutrition. Obviously,
the reasons behind this are complex
and cannot be laid squarely at the food
and packaging industry. Poverty, poor
mental health and lack of well functioning
support networks are all hugely influential.
However, there is an opportunity for
the packaging industry to understand
the issues faced by this community and
to play its part in designing and promoting
packaging that is more readily accessible
to the elderly. Essential to this ‘inclusive’
approach to the design of food packaging
is a detailed understanding of the forces
elderly users can apply and of the influences
that make opening certain types of packaging
difficult.
This paper outlines the approach undertaken
by the authours in understanding the
forces generated by consumers across
a broad range of wide mouth closure
diameters using a device built especially
for this purpose. The largest study
of its kind, the results are useful
for both ergonomicists and packaging
designers. Further the authours demonstrate
their ‘three stranded approach’
to this problem using both numerical
and analytical analysis of the wide
mouth closure system and discuss possible
future developments for closures of
this type.
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