Bringing innovative packaging to market
is a highly competitive high stakes
endeavor. The packaging has to
connect with consumers on-shelf and
must meet consumer needs during use. At
Kimberly-Clark, we are developing tools,
methods and processes to speed development
while mitigating risk. This presentation
will share some strategies for consumer
focused packaging, as well as, developments
with K-C’s proprietary “Consumer
Vision System” and examples highlighting
universal design issues. Some
key learning include:
- Evolving design emphasis on high
value consumer packaging
- Meeting market and business challenges
-
Development of unique consumer focused
research methods
- Generating consumer
focused innovations using the Consumer
Vision System
- Design’s role
in visualization and delivery of innovations
|
