>
Abstracts
 
Previous speaker
PREV
Next speaker
NEXT
Go back to speakers
SPEAKERS LIST
Tod Marks
Tod Marks' picture  
Senior Editor
Consumer Reports
Biography
 
Tod Marks is a Senior Editor at Consumer Reports magazine, where he has covered an eclectic mix of ...
Presentation
 
Package Usability Testing: What Consumer Reports are Telling Us

Why are things so difficult to open? Out of our own frustrations with package designs that are anything but user friendly, the editors and testing staff of Consumer Reports magazine, the national product testing and research center, based in Yonkers, N.Y., put that very question to its millions of subscribers. The response was overwhelming. People sounded off about the package designs they loved and loathed, and nominated candidates to the hall of shame. From there, our in-house experts shopped the stores for our readers' picks, looked for even worse examples (as well as better executions of similar designs), and examined everything in our laboratories.

The result: Consumer Reports' Oyster Awards, our choices for the hardest to open packages.

 
Go up
UP