The Humpty Dumpty Seminars of access/abilities
can help you find out. Through the
services provided by Humpty Dumpty
Seminars and ACCESS/ABILITIES you can
improve your package design for easier
opening.
By modifying your package designs
for easier opening, and by marketing
these changes you will be tapping into
a huge, neglected pool of customers.
And guess what ... Your other customers
will also be grateful!
ACCESS/ABILITIES has discovered that
many people have trouble opening packaging.
In fact, "able-bodied" consumers
are the most vocal in expressing their
frustrations to the company about products
that spill, break or are otherwise
damaged during opening. People with
hand limitations have even more difficulty
opening packaging. The rate of damage
and spills is much greater, as is the
risk of injury from broken glass, Jagged
metal, spilled cleaning chemicals and
burns while struggling to get plastic
covers off hot microwave dinners.
ACCESS/ABILITIES has been advising
businesses about the needs of people
with disabilities and about the elderly
for nearly a decade. The company works
with a variety of corporations, professional
organizations and universities on accessible
packaging design.
ACCESS/ABILITIES is committed to simple
and creative solutions that benefit businesses
and people with disabilities. We have
found that demonstrating the specific
problems that people with hand limitations
experience when opening typical packaging
is key to innovative solutions. Designers
use this information to devise packaging
that compensates for these limitations. |
