In my experience with
pet food packaging, the ability to exceed
customer expectations comes through
understanding the issues, an awareness
of the competitive offerings, and a
willingness to try the impossible. Examples
from Europe, Asia and North America
prove there is much room for improving
the standard pet food packages.
Marketers of pet food take many different
approaches. Some choose freshness and
others portion control. Ease of handling
and easy-open are also frequent methods
of differentiation. Two growing concerns
are tamper and abuse resistance. As
pets become more integral to families,
one trend rises above all others. There
is seemingly no end to what pet owners
will spend on their pets.
In pet food packaging, the multiwall
bag has been a favorite of the packager
and the bane of the consumer. For years,
focus groups have chimed in with consistent
feedback; it is difficult to open and
there is no reclosure feature. What
if you could...?
The Pedigree® slider zipper multiwall
bag has been recognized by the Institute
of Packaging Professionals (IOPP) and
the Flexible Packaging Association (FPA)
as one of the most innovative technical
achievements and a marketplace standout
in the world of pet food packaging.
It combines the convenience of a sliding
zipper with the standard package style
to maximize its utility while maintaining
its universally accepted format. By
all accounts, the market has judged
it a true win-win design.
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