Welcome to the second edition
of this innovative event. A meeting that brings
together professionals from industry and academia.
Pharmaceutical,
personal care, consumer goods, food
and beverage packages are
being held to a similar standard by consumers:
they must have great utility. Packages that
save time, thinking, and work, making life
easier, are in demand. Although improvements
that increase utility may add mere “convenience”
to the life of an “average” healthy
consumer, they can be much more impactful
on the lives of the elderly and disabled.
We should consider making these people the
central concern of designers.
Universal
design is the concept of designing
beyond the "average" healthy adult.
When universal design is employed designs encompass
users with a wide range of abilities. Designs
done in this way benefit all users and improve
the product.
This seminar includes an interdisciplinary team
of renowned speakers that represent
a variety of perspectives, including: packaging,
universal design, biomechanics and aging, cognition
and aging, perception and aging, and consumers
trends. They will provide insights into universal
design, packaging and the human condition for
the industry.
Areas
to be covered include:
UNIVERSAL
DESIGN / INCLUSIVE DESIGN
 What
is it?
Where,
and how, has it been used?
Universal
design and packaging
BIOMECHANICS
AND AGING
Physiological
changes that occur during the aging process
that impact a consumers ability to use products
and packages
COGNITIVE
PSYCHOLOGY AND AGING
Changes
that occur in perception and cognition that
impact a consumers ability to use products and
packages
CONSUMER TRENDS AND
MARKET RESEARCH
The
aging of the population
Why
does designing at the margins make good business
sense?
Case
studies in universal design and its impact on
the bottom line
WHEN TENSIONS OCCUR
Child
resistant vs. ease of use
Security
and ease of use
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